A mission, a vision and a visual identity
First of all, as a new blogger on iRail, I will have to introduce myself. My name is Miet Claes and I’m a student Graphic Design at the MAD-faculty. For my master’s I was asked to find an NPO with a goal that interested me. I got the assignment to guide them in developing their visual identity and help build a campaign. A few weeks ago I contacted Yeri and Pieter after their talk at TEDxUHasselt, because I wanted their NPO. As you can see, we got along great!
Thursday, November 24th Pieter and I hooked up to discuss the mediaplan that’s going to take iRail a step further to the creation of a visual identity. From now on you will be able to see the iRail Mediaplan taking form at this blog. To get an idea, I put together a little presentation. It’s still being revised by the entire board and we’re working hard to complete it, but I’m happy to introduce the start of the iRail Mediaplan!